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Part II

Our Beliefs

The five convictions that shape every environment Forge designs.

Environment

Environment is not where development happens. Environment is development.

Every space contains expectations. Every expectation influences behaviour. Every behaviour contributes to culture. Every culture shapes performance.

Culture

Culture is not what an organisation writes on a wall.

Culture is what people experience every day.

People

Forge develops people by designing the conditions in which they can flourish.

Potential is contextual. Talent is contextual. Leadership is contextual. Performance is contextual.

Performance

Performance is not the objective. Performance is evidence.

It tells us whether the environment is producing the behaviours it was designed to create. When performance improves sustainably, it is because the environment has improved.

Legacy

Legacy is what continues because of what they built.

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